AffinityDNA Cookie Policy

We use cookies and similar tools across our websites to improve their performance and enhance your user experience. This Cookie Policy explains how we do that.
Please also review our Privacy Policy which explains how we use your data and confirms that we act in accordance with the Data Protection Act.

If you have any questions about our Cookie Policy, please Contact our Customer Services Advisors who will be happy to assist you.

What Are Cookies?

Cookies are files or pieces of information that may be stored on your computer (or other internet enabled devices, such as a smartphone or tablet) when you visit an AffinityDNA website. A cookie will usually contain the name of the website from which the cookie has come from, the “lifetime” of the cookie (i.e. how long it will remain on your device), and a value, which is usually a randomly generated unique number.

What Do We Use Cookies For?

We use cookies to make the website easier to use. Cookies may also be used to help speed up your future activities and experience on our websites. We also use cookies to compile anonymous, aggregated statistics that allow us to understand how people use our websites and to help us improve their structure and content. We cannot identify you personally from this information.

What Types of Cookies Do We Use?

Two types of cookies may be used on the AffinityDNA website – “session cookies” and “persistent cookies”. Session cookies are temporary cookies that remain on your device until you leave the website. A persistent cookie remains on your device for much longer or until you manually delete it (how long the cookie remains on your device will depend on the duration or “lifetime” of the specific cookie and your browser settings).

Some of the pages you visit may also collect information using pixel tags (also called clear gifs) that may be shared with third parties which directly support our promotional activities and website development. For example, website usage information about visitors to AffinityDNA websites may be shared with our third party advertising agency to better target Internet banner advertisements for our websites. The information is not, however, personally identifiable, although it could be linked to your personal information.

Do We Use Third Party Cookies?

We use a number of suppliers that may also set cookies on your device on our behalf when you visit the AffinityDNA websites to allow them to deliver the services they are providing.

When you visit AffinityDNA websites you may receive cookies from third party websites or domains. We endeavor to identify these cookies before they are used so that you can decide whether or not you wish to accept them. More information about these cookies and a cookie policy may be available on the relevant third party’s website.

How Can I Control or Delete Cookies?

Most internet browsers are initially set up to automatically accept cookies. You can change the settings to block cookies or to alert you when cookies are being sent to your device. There are a number of ways to manage cookies. Please refer to your browser instructions or help screen to learn more about how to adjust or modify your browser settings:

For the Chrome web browser, please visit this page from Google:

For the Internet Explorer web browser, please visit this page from Microsoft:

For the Microsoft Edge web browser, please visit this page from Microsoft:

For the Firefox web browser, please visit this page from Mozilla:

For the Safari web browser, please visit this page from Apple:

For any other web browser, please visit your web browser’s official web pages.

If you disable the cookies that we use, this may impact your experience while on any AffinityDNA website, for example you may not be able to visit certain areas of an AffinityDNA website or you may not receive personalized information when you visit an AffinityDNA website.

If you use different devices to view and access any AffinityDNA website (e.g. your computer, smartphone, tablet etc) you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.

Where Can You Find More Information About Cookies?

You can learn more about cookies on the following third-party websites:


Network Advertising Initiative: